We all know that a domain name is only worth what a buyer is willing to pay for it, but what if they are willing to pay over $5 million?
Toys.com was sold through Bankruptcy Auction for $5.1 million dollars in March this year. This places Toys.com at the number one spot in dnjournal.com’s highest reported domain sales, so far, for 2009.
The toys store Toy ‘R’ Us purchased the domain name knowing that it had a constant flow of traffic, perfect for their brands. The domain now provides links to Toy ‘R’ Us brands: Babies ‘R’ Us, eToys.com, Baby Universe.com and Toy ‘R’ Us.