Sooner or later, you will have more than one domain name in your portfolio, especially if you plan to make a living out of it.
The question is to decide on how to expand it. There are several approaches:
maxime
How much is a domain worth ?
“How much is it worth ?” This is a recurrent question from people new to the domain aftermarket and the answer is not very straightforward.
There are some basic rules such as the shorter the better or a .com is worth more than a .net but to know how much you can get when selling a domain is very difficult.
3 Letter Domains
As a short name is worth a lot more than a longer one, it may be tempting to buy any very short name available.
However, this does not mean any short combination of letters is worth millions of dollars.
Accentuated characters and much more
If you target markets where the native language is not English, you are likely to encounter letters which are not part of the standard Latin character set. It is immediately obvious for languages such as Japanese or Arabic but common as well in French, German, Swedish, etc…
You may be tempted to consider buying IDN (Internationalised Domain Names), which allow characters not part of the ASCII set.
You need to test different parking services
When you park domains, make sure you experiment with several parking companies.
Each one of them provide a different default template and various options. Also a domain which does not perform with a parking provider may well exceed your expectations with another one. Some Parking companies are better at monetizing traffic on hi-tech products while others may be best at bringing revenues from people looking to buy clothes or rent a flat.
How to maximise your domain sale revenues
If you are a domainer, you want to make as much money as possible when selling a domain.
One way to do it, is simply to not do anything and wait for people to contact you.
After all, if they contact you to buy a domain you own, while you have not done anything to publicise the fact you are willing to sell, it means they are highly motivated. And highly motivated buyers mean that they are more than likely to pay top dollar for the name.
If you want to sell high, keep your profile low.
Keep it simple
When registering a domain, try to go for the spelling your market is going to use. This is especially true of domains where the spelling …
Your nice domain is worth nothing
If you are a beginner in the fabulous world of domaining, be careful with what you buy. Your only goal should be to make a profit, that is to sell any domain you buy for more money you spent in the first place. Having a nice name does not do anything if there is no buyer for it. In that case, you are not a domainer anymore but merely a collector.
Domains with or without the hyphen ?
When looking at domain names made of several keywords, it is often tempting to consider linking them with an hyphen: keyword1-keyword2.com instead of keyword1keyword2.com From …
Brand protection and domain names
If you own a brand and want to really protect it online, a basic action would require you to buy more than 250 domain names.
280 is indeed the number of domain extensions in total:
- 20 generic TLD (.com, .net, .biz, .edu … to name a few)
- 248 country code TLD (.fr, .de, .th, .us, .uk, .ru, .cm to name a few)
- 1 historic extension: .arpa
- 11 would be extensions currently in testing phase.
So to be sure that no one can buy you brand name online, you need to register 268 domains. And then you might need to consider some common typos and hyphen versions and key product names.
Have you done it yet?
