.mobi is a sponsored TLD which provides the Internet to mobile phones. .mobi domains are made to be viewed on mobile phone screens. .mobi registry is sponsored by Nokia, Samsung, T-Mobile, VISA, Vodafone, Afilias, Ericsson, Microsoft, Google and other international mobile identities.
.mobi was approved by ICANN on July 11, 2005 and then made available for registration from the 26th of Sept 2006.
As mobile phones replace every day computers it may be worthwhile for you to look into the .mobi extensions. Before purchasing a .mobi extension you need to deem whether marketing via the Internet will benefit your business.
Top .mobi sales:
Flowers.mobi $200,000 (2006)
Poker.mobi $150,000 (2007)
RingTones.mobi $145,000 (2007)
Casino.mobi $135,000 (2009)
SportsBook.mobi $129,800 (2007)
Rates.mobi $3,303 (2010)
As you can see, with the above figures, the .mobi market has declined since the highest .mobi sale in 2006.
Rates.mobi was sold for $3,303 at the beginning of 2010.
Most of the domain industry have acknowledged this decline and believe that the TLD will continue to decline each year.
The decrease in .mobi sales is due to fact that mobile phones did not back the .mobi platform and software plugins are being introduced for mobile phones through websites; this has defeated the need for the TLD, .mobi.
In comparison to other TLD‘s; RealEstate.mobi sold for $85,000 and RealEstate.net sold for $300,000. Credit.mobi was sold for $10,600 whilst Credit.fr, the French ccTLD, sold for $850,000.