domain optimization Archives

Above.com Parking Manager Supports New TLDs

May 20, 2014 by nancy

Above.com Parking Manager is now supporting most new TLDs, ccTLD and gTLD. For a complete list visit https://www.above.com/manual-supported-domains.html. If you do not find a TLD …

The Factors that Can Impact your Click Through Rate

October 17, 2013September 17, 2013 by Melissa Dafni

In “When should you test your domains?” I mentioned that enough factors can impact your click through rate that we would focus on it separately. …

When should you test your domains?

October 17, 2013August 24, 2013 by Melissa Dafni

Now that we’ve discussed why you should test your domains at multiple parking companies, let’s discuss some factors that might influence your decision to test …

Who is Above.com?

October 17, 2013August 9, 2013 by Melissa Dafni

Not sure what Above.com does? Take a few minutes to watch our video which highlights our Domain Investor Platform.

Is the video not playing for you? You can also find it here.

Testing is not a Dirty Word

October 17, 2013July 26, 2013 by Melissa Dafni

Do you test your domains? On the surface a simple question, but I’ve been amazed over my years in the domain industry at some of the reactions and answers I receive to it. Often people get a look of disgust on their face as if I’d just said something vulgar and tell me that parking company X is the best and they have no need to test their domains elsewhere, or maybe they tested in the past with poor results and have no desire to test again.

In an industry that is so number and analytics driven, I find this difficult to understand. Perhaps it’s because I came into the industry with a marketing background and from early on, testing was just a part of the way we did things. Small or large something was picked to be tested no matter how good what we already had was working.