Testing is not a Dirty Word

 

Testing.gifDo you test your domains? On the surface a simple question, but I’ve been amazed over my years in the domain industry at some of the reactions and answers I receive to it. Often people get a look of disgust on their face as if I’d just said something vulgar and tell me that parking company X is the best and they have no need to test their domains elsewhere, or maybe they tested in the past with poor results and have no desire to test again.

In an industry that is so number and analytics driven, I find this difficult to understand. Perhaps it’s because I came into the industry with a marketing background and from early on, testing was just a part of the way we did things. Small or large something was picked to be tested no matter how good what we already had was working.

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What Is Domain Parking ?

Domain buying and selling has for long been a very profitable business. If a domainer (person who buys and sells domain names for a living) is lucky enough to buy a domain at the right time, predicting the upcoming trends, they could sell it for an astronomical profit. For example, the domain Candy.com recently sold for 3 million US dollars.

What does selling domain have to do with ‘Domain Parking’?
There are two kind of domain parking: monetized and non-monetized. The latter is a simple ‘Coming Soon…’ message displayed on the page. But what I am talking about is the former, which is where a domain owner converts traffic to a domain, into money. Most domain owners also offer the domain name for sale, and ‘park’ it while they wait for someone to offer the right price.

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Domain Parking

Domain Parking in the true sense of the meaning is a domain name that is not developed, such as having a temporary page, under construction or points to another domain. However Domain Parking has a second meaning, a meaning that is utilized by thousands of Domainers, which is the act of monetizing the direct navigation traffic or backlink traffic that some domain names posses.

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