Do you test your domains? On the surface a simple question, but I’ve been amazed over my years in the domain industry at some of the reactions and answers I receive to it. Often people get a look of disgust on their face as if I’d just said something vulgar and tell me that parking company X is the best and they have no need to test their domains elsewhere, or maybe they tested in the past with poor results and have no desire to test again.
In an industry that is so number and analytics driven, I find this difficult to understand. Perhaps it’s because I came into the industry with a marketing background and from early on, testing was just a part of the way we did things. Small or large something was picked to be tested no matter how good what we already had was working.
