Type in traffic is an example of direct navigation; it is defined as a visitor entering a keyword into the address bar of the web browser and then adding ‘.com’ or ‘.net’ (or any other code) to the end.
Internet users may choose to ‘type in’ their chosen term instead of following a hyperlink or searching the term via a search engine. For example if you wanted to purchase a mobile phone you may type ‘mobilephone.com’ into your address bar instead of searching a search engine for a ‘mobile phone’.
There are numerous benefits for type in traffic and over the past few years existing common domain names have increased in value due to type in traffic. One of the major advantages of type in traffic is that customers will arrive at a site for free, using a targeted search. Domains that receive type in traffic are well-suited for parking, which allows you to monetize the valuable traffic.
Previously when you typed a keyword into the search bar it would automatically add .com; for example if you typed ‘shoes’ it would take you to ‘http://shoes.com’. Now, if you type ‘shoes’ into your address bar you are redirected to search results for ‘shoes’.
Verisign discontinued the automatic loading of ‘.com’ or ‘.net’ if a .com was not available in 2002; this was changed due to unfair competition laws. This change ensured a reasonable practice, as it was unfair that ‘.com’ sites received all the type in traffic.
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