Domain Tasting is the practice of purchasing several
available domain names and then utilizing the five-day grace period to decide
which of the domains will be profitable to own and releasing those that are not
financially beneficial.
In
the past it was free to return a domain within a five day period, the
grace period of five days was developed to allow domainers to return names that
had errors; an example of a genuine error is a spelling mistake. On the 1st of July 2008,
ICANN decided they would introduce a fee of US$0.20 per domain that was deleted
within the five day grace period. As of the 1st of
April 2009, new rules were implemented and Verisign began charging a full fee
if you deleted more than 10% of your registrations in that month. This leaves the ability to delete 10% of the
total new domain registrations for a fee of around $0.20- this fee depends on
which ICANN agreement you are on.
Domain Tasting still exists, regardless of the
registration fee; due to price increases and the inability to receive refunds
domainers are far more selective now than in the past.
Domain Tasting allows domainers to find domains that they
can monetize, develop or sell. Domain Tasting also benefits companies, such as
registrars, registries and ICANN, as they make a higher profit thru
registrations. Google and Yahoo and other domain parking feed providers make larger
profits too as they have more inventories to sell and advertisers have new
inventory in which they can advertise on. When users go to the incorrect site,
they will not see ‘this website does not exist’ errors, instead they are often
provided with useful links to the sites that they expected to view, helping
people find what they are looking for.
Domain Kiting is the procedure of deleting a domain name
during the five day grace period then immediately re-registering it for another
five day grace period. Every time a domainer drops a domain, they risk losing
it. The intention of this was to be able to have a domain registered without actually
paying a registration fee. Domain Kiting has become non-existent due to the
introduction of the ICANN fee.
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